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Referral Links

Referral links are how you earn commissions. When someone clicks your link and makes a purchase, the sale is tracked back to you.

  1. Log in to the partner portal.
  2. Click Links in the sidebar.
  3. You will see a list of your referral links. Each link is tied to a specific programme.

Every link shows key stats: how many people clicked it, how many of those turned into customers, and your conversion rate.

If the programme allows it, you can create additional referral links:

  1. Go to the Links page.
  2. Click Create link.
  3. Enter the destination URL on the merchant's site (it must be on the programme's website). If you are part of more than one programme, choose which programme the link belongs to.
  4. Optionally give your link a name that helps you remember where you plan to use it (for example, "Blog footer" or "Newsletter").
  5. Click Create.

Your new link is ready to share immediately.

Having multiple links is useful because you can track which channels bring in the most customers. For example, you might use one link in your blog and another in your email newsletter, then compare how each performs.

QR codes​

Every referral link has a QR code that you can download and share. This is useful for:

  • Printed materials — Flyers, business cards, or conference handouts
  • Presentations — Slides where you want the audience to scan and visit
  • Social media posts — Images where a clickable link is not practical

To get the QR code:

  1. Go to Links.
  2. Find the link you want.
  3. Click the QR code icon next to it.
  4. Download the image to use wherever you need it. (You can also copy the link's URL directly with the copy button next to it.)

Be transparent​

Always let your audience know that a link is a referral link. Honesty builds trust. Many regions (including the EU) require disclosure of affiliate relationships.

Links perform best when they appear alongside genuine recommendations. A link in a product review or comparison article will convert much better than a random link with no context.

Good placements:

  • Product reviews and comparison articles
  • Tutorial or how-to content where you mention the product
  • Your email newsletter (in a relevant section)
  • Social media posts where you share your experience with the product
  • Resource pages or tool recommendation lists

Less effective placements:

  • Generic "click here" links with no context
  • Unrelated forum posts or comment sections
  • Mass unsolicited messages (this may also violate the programme terms)

Name your links after the channel or content piece where you use them. This makes it much easier to understand your stats later. Instead of "Link 1" and "Link 2", use "YouTube video description" and "Blog sidebar".

Track your results​

Check the Links page regularly to see which links are performing well. Double down on the channels that are working and reconsider the ones that are not.

If you change your website structure or move content, make sure your referral links are still accessible. Broken links mean lost commissions.

Promo codes​

In addition to referral links, some programmes offer promo codes. Promo codes work differently — the customer enters the code at checkout instead of clicking a link. The result is the same: the sale is attributed to you.

You can find your promo codes on the programme's page, which you open from the Links section of the portal. Share them alongside your referral links, especially in contexts where a clickable link is not practical (like a podcast or video).